Phone Number

01527 518611



5 Meir Road, Riverside Industrial Park, Redditch, B98 7SY

Privacy Policy

AC Tonks (Orthopaedics) Limited
Unit 5 Meir Road,
B98 7SY

Tel: 01527 518611
Contact: Nicki Tonks

Company Registration Number: 1194840
ICO Registration Number: Z2837888


AC Tonks (Orthopaedics) Limited takes UK data protection seriously. The use of the internet pages of the AC Tonks (Orthopaedics) Limited will require some personal data.

Personal Data processing shall always be in line with UK General Data Protection Regulation (UK GDPR), and in accordance with the UK’s specific legislation applicable to AC Tonks (Orthopaedics) Limited. By means of this Privacy Notice, we would like to inform our clients, sub-contractors, suppliers, and employees why we collect. Also, why we process personal data and Data Subjects rights relating to the collection and processing of personal data.

What type of information we require?

AC Tonks (Orthopaedics) Limited manufacture and provide orthotic devices working in conjunction with NHS clinics and provide support to private health consultants. The orthotic devices include support to the Spinal, Cervical, Trunk, Abdomen, Pelvis, Upper Limb, Wrist, Hand, Hip, Lower Limb, and Ankle.

AC Tonks (Orthopaedics) Limited provide an online shop whereby, we will require information from you once you have chosen which support/ device meets your requirement(s).

Therefore, we will require the following:

  • Name
  • Address (home or residential home)
  • Telephone / Mobile
  • Email address
  • Appointment date
  • Information that you have shared with us and what you would like us to do with it.
  • Our system will require your payment method(s) and details.

This information will allow us to provide you with an efficient service, as expected. We will always aim to provide excellent service regardless of whether you are a new client or an existing client.

 How we get the information and why we do have it?

We receive information from several avenues because we promote our products on the following:

  • Social media platforms
  • Medical magazines
  • Telephone recording (recorded call waiting system)
  • NHS Referral(s)
  • Email campaign(s)
  • TV and Radio Advert(s)
  • Editorials
  • Medical professionals
  • Doctor’s waiting rooms – receptionist
  • Website
  • Recommendations

We create public awareness, so that you can find us to purchase the right support/ device to help with your physical mobility.

This provides the opportunity for you to contact us via – Telephone, email, website contact us form, social media, personal message system or face to face.

Once you have engaged with us, we will require the information directly from you which allows us to arrange for your support/ device to be delivered to your home.

Also, the information allows us to upgrade or adjust the service that you may want or require to address your health need(s).

What we do with the information

The information that we have from you, once we have delivered your support/ device(s) we may ask you to do the following:

  • Complete a feedback form.
  • Inform you of any sale items that may encourage you to reserve a support/ device.
  • Keep you informed if there has been an advance in technology.
  • Use it to respond to questions / queries.
  • Process your order.
  • Inform you of any delays.
  • Confirm collection time.
  • Arrange collection from your home or alternative address.
  • Collect or return payment.
  • Provide invoice / receipt.
  • Delivery to the address provided or an alternative address may be provided.
  • Any legal report(s) that require us to write or provide our assessment(s)
  • Satisfy personal injury claim(s) / Police report(s)

Therefore, AC Tonks (Orthopaedics) Limited will use parts of your information to complete the service that you have requested/ required and in some cases, we will need to share your information with the following:

  • (UK company) DPD courier service
  • HMRC or any other regulatory organisation(s)
  • Credit agencies
  • Visa payment services
  • Insurance companies
  • Medical professionals
  • Internal and External IT team
  • Employees
  • Health professionals – second opinion that has be authorised.
  • Any other agencies – legal or professional

The information shared would require your consent in most cases, where consent is not required is when you are not able to speak within a life saving situation.

If AC Tonks (Orthopaedics) Limited is due to be audited by the industry authorities, then your information may be seen to ensure that we are performing accordingly to the government guidelines.

The cookie on our website is to monitor which service(s) are previewed the most and the least. This will allow us to plan our marketing campaign for the future.

How we store your information

AC Tonks (Orthopaedics) Limited client and supplier information will be stored within a cloud-based CRM system which is password protected, which is accessed by the Management team.

AC Tonks (Orthopaedics) Limited have the appropriate security measures to prevent personal information from being accidentally lost, used, or accessed unlawfully.

All credit/ debit cards are not stored on our system because PayPal has its own independent way of storing your information.,out%20in%20this%20Privacy%20Statement.

Where possible we continually review and update our security as your information is important to us.

Lawful Basis

We have a ‘duty of care’ to all customers that have given us permission to deliver the support/ devices to their preferred address.

Our legitimate interest is based on your need(s) for our support/ devices which we are accountable for, due to our compliance agents providing us with the documentation. We have a duty to complete the document(s) fully and to store your information securely.

Your information will only be shared if:-

  • You provide us with written permission.
  • Your doctor requests a copy.
  • It is for legal reasons.
  • You would like to know what information we have regarding your order.
  • Our industry regulators have requested to review customer file regarding a specific product.

We would deem that this is a legal requirement since our support device(s) affects your health and wellbeing. Your health and wellbeing are important to us, so the information will allow us to deliver the right support device(s) safely within the British standard guidelines.

We store your information on a medical industry server that is highly secure however, we do have several paper documents which we store in a lockable cabinet. The property is alarmed so access is restricted as required by Business Insurance purposes.

We would keep your information for as long as the Medical Regulators require us to do so, especially if the information regarding the support/ device(s) is required for legal purposes.

Our deletion process would proceed once we have clearance to do so via legal authorities stating that it is safe to do so, or you exercise the right to be erased.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal data in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

How to complain

Unit 5 Meir Road
B98 7SY

Tel: 01527 518611
Contact:  Nicki Tonks

NB: We would ask that you contact us first so we can address the issue or concerns so we can resolve it swiftly.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

AC Tonks (Orthopaedics) Limited may change this policy from time to time. This may be necessary, if the law changes, or if we change our business in a way that affects your personal information. This Privacy Notice was last updated on 25th March 2023

Search for the device you’re looking for below. Contact us if you need any help with choosing the right device for you.